Advances in Advertising Research (Vol. VII): Bridging the - download pdf or read online

By George Christodoulides,Anastasia Stathopoulou,Martin Eisend

ISBN-10: 3658152192

ISBN-13: 9783658152192

targeting a variety of advertisements codecs, this e-book offers overseas cutting-edge learn inter alia at the speedy evolving and more and more complicated advertisements panorama that increases a few demanding situations for advertisers. additional examine is required to lead offerings concerning advert content material and execution, media placement, social networks, and crusade effectiveness. Advances in ads examine are released by way of the eu advertisements Academy (EAA). This quantity is a selective number of examine awarded on the 14th foreign convention in ads (ICORIA), which was once held in London (UK) in July 2015. The convention collected greater than a hundred and fifty members from quite a few nations from approximately all continents, together with Europe, North and South the US, Asia, and Australia.

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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy) by George Christodoulides,Anastasia Stathopoulou,Martin Eisend


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