Download e-book for iPad: Advertising Management: Theory & Practice by Dr. Mahendra Kumar Padhy

By Dr. Mahendra Kumar Padhy

ISBN-10: 938085689X

ISBN-13: 9789380856896

The publication titled Advertising administration: thought and Practice is a radical and extensive textual content that includes the various complexities dealing with advertisers in India. The deep perception into the psychology and demographics of patron that make up the 'Indian Context' offers a valid historical past for studying the middle of marketing combine at play during this kingdom. through combining a rigour with relevance, the publication has made an immense contribution to advertisements literature.

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Advertising Management: Theory & Practice by Dr. Mahendra Kumar Padhy

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