Download e-book for kindle: Analytics in Smart Tourism Design: Concepts and Methods by Zheng Xiang,Daniel R. Fesenmaier

By Zheng Xiang,Daniel R. Fesenmaier

ISBN-10: 3319442627

ISBN-13: 9783319442624

This booklet offers leading edge study at the improvement of analytics in go back and forth and tourism. It introduces new conceptual frameworks and dimension instruments, in addition to purposes and case reports for vacation spot advertising and marketing and administration. it's divided into 5 components: half one on trip call for analytics specializes in conceptualizing and imposing trip call for modeling utilizing sizeable info. It illustrates new how one can determine, generate and make the most of huge amounts of information in tourism call for forecasting and modeling. half makes a speciality of analytics in commute and lifestyle, proposing contemporary advancements in wearable desktops and physiological size units, and the consequences for our knowing of on-the-go tourists and tourism layout. half 3 embraces tourism geoanalytics, correlating social media and geo-based info with tourism facts. half 4 discusses web-based and social media analytics and offers the most recent advancements in using user-generated content material on the net to appreciate a few managerial difficulties. the ultimate half is a set of case stories utilizing web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging on-line experiences within the lodge undefined, and comparing vacation spot communications and marketplace intelligence with on-line inn stories. The chapters during this part jointly describe a variety of assorted ways to figuring out industry dynamics in tourism and hospitality.

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Analytics in Smart Tourism Design: Concepts and Methods (Tourism on the Verge) by Zheng Xiang,Daniel R. Fesenmaier


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