Download PDF by Jim Sterne: Artificial Intelligence for Marketing: Practical

By Jim Sterne

ISBN-10: 1119406331

ISBN-13: 9781119406334

A basic, non-technical consultant to the following significant advertising tool

Artificial Intelligence for Marketing offers a tightly-focused creation to laptop studying, written particularly for advertising execs. This publication will not train you to be an information scientist—but it does clarify how man made Intelligence and desktop studying will revolutionize your company's business plan, and educate you the way to exploit it such a lot successfully. facts and analytics became desk stakes in glossy advertising and marketing, however the box is ever-evolving with information scientists continuously constructing new algorithms—where does that depart you? How can retailers use the most recent facts technological know-how advancements to their virtue? This e-book walks you thru the "need-to-know" elements of synthetic Intelligence, together with typical language processing, speech popularity, and the ability of desktop studying to teach you ways to utilize this know-how in a pragmatic, tactical way.

Simple illustrations make clear advanced ideas, and case reports exhibit how real-world businesses are taking the subsequent step forward. common, pragmatic, and with out math required, this booklet can assist you:

  • Speak intelligently approximately synthetic Intelligence and its benefits in marketing
  • Understand how dealers with out a information technological know-how measure could make use of desktop studying technology
  • Collaborate with info scientists as a subject professional to aid enhance focused-use applications
  • Help your organization achieve a aggressive virtue via leveraging modern expertise in marketing

Marketing and information technology are fast-moving, turbulent spheres that regularly intersect; that intersection is the place advertising and marketing pros decide up the instruments and strategies to maneuver their corporation ahead. man made Intelligence and laptop studying supply a data-driven foundation for extra strong and intensely-targeted advertising strategies—and businesses that successfully make the most of those newest instruments will obtain the convenience on the market. Artificial Intelligence for Marketing presents a nontechnical crash path that will help you remain sooner than the curve.

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Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series) by Jim Sterne

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