By April F. Carter
Selectively drawing at the massive literature on Gandhi because the Nineteen Twenties, this bibliography covers his lifestyles, political campaigns, philosophy of nonviolence, and technique of nonviolence, or satyagraha. additionally it is tests of his ancient importance and works at the Gandhian move in view that 1948. The ebook units Gandhi in his ancient and political context, together with fabric on his colleagues and contemporaries, the Indian nationwide Congress, and the way governments in South Africa, India, and Britain replied to his campaigns. Directed to English-speaking scholars, the paintings concentrates on English-language fabrics. It comprises vital works released in India, yet stresses perceptions of Gandhi and his value within the West.
A really worthy quantity for college students, in addition to students of twentieth century Indian historical past, the amount doesn't suppose earlier wisdom. It opens with a brief biography of Gandhi, via a chronology of his lifestyles, and incorporates a thesaurus of Indian phrases. Entries are conscientiously annotated to set books and authors of their historic context and to tell apart among scholarly and extra own or partisan tests of Gandhi. Designed in particular for researchers within the Western English-speaking global, the e-book emphasizes books and articles released within the West and selective literature released in India from the Twenties to the 1990s.
By Thomas Allen,Jennifer Blair
Material Cultures in Canada offers the colourful and numerous box of fabric tradition stories in Canadian literary, inventive, and political contexts at the present time. the 1st of its sort, this assortment beneficial properties 16 essays by way of prime students in Canada, every one of whom examines a special item of analysis, together with the beaver, geraniums, comics, water, a musical playlist, and the human physique.
The book’s 3 sections concentration, in flip, on items which are many times fabric, on issues whose materiality blends into the immaterial, and at the fabrics of areas. participants spotlight the most intriguing new advancements within the box, akin to the emergence of “new materialism,” have an effect on concept, globalization reports, and environmental feedback. even though the ebook has a Canadian centre, nearly all of its participants reflect on items that move borders or in a different way withstand nationwide association.
This assortment might be worthy to readers inside and outdoors of Canada who're attracted to fabric tradition experiences and, moreover, will attract a person drawn to the important debates occurring in Canadian political and cultural existence this present day, comparable to weather swap, citizenship, shifts in city and small-town existence, and the patience of imperialism.
By Georg Felser
Wer behauptet, das Geschehen auf den Märkten und speziell in der Werbung sei »alles nur Psychologie«, braucht kaum Widerspruch zu fürchten. Die psychologischen Anteile im Marktgeschehen werden oft als die entscheidenden bezeichnet und diese wirken praktisch auf allen Ebenen: bei Strategieentscheidungen in Unternehmen, an der Börse genauso wie bei der Urlaubsplanung zuhause oder vor dem Regal im Supermarkt.
Daher spielen konsumpsychologische Erkenntnisse eine immer größere Rolle in der Forschung oder in der Marketing-Anwendung, oft unter Bezeichnungen wie Neuromarketing“, „Implicit advertising and marketing“ oder „Verhaltensökonomie“.
Mit diesem seit Jahren erfolgreichen Einführungsbuch halten Sie additionally die Grundlagen der Neuro- oder Verhaltensökonomie in Händen. Unser Konsumverhalten wird hierin aus der Perspektive unterschiedlicher psychologischer Disziplinen beleuchtet. Die vierte Auflage ist wieder um eine Vielzahl neuester Erkenntnisse erweitert worden. Wie auch in den Vorauflagen werden dabei die automatischen, nicht weiter kontrollierten und »impliziten« Anteile unseres Verhaltens besonders berücksichtigt.
Für Psychologen bietet das Buch eine konkurrenzlose Aufarbeitung psychologischen Wissens zur Wirkung von Werbung und ihrer Gestaltung auf die Konsumenten. Wirtschaftswissenschaftlern bietet dieses Buch eine wertvolle Einführung in die Regeln, denen das menschliche Verhalten folgt. Studierende der Fachrichtung Graphik/Design finden hier eine Übersicht über die Wirkung spezifischer Gestaltungsmittel.
Georg Felser ist Professor für Wirtschaftspsychologie an der Hochschule Harz in Wernigerode. Er hat bislang an verschiedenen anderen Hochschulen Werbe- und Konsumentenpsychologie gelehrt, so etwa an der Fachhochschule für Graphik und layout in Trier, der Frankfurt tuition of Finance and administration oder den Universitäten in Trier, Linz, Halle (Saale) und Hohenheim.
<Dozentenstimmen zur Vorauflage:
Sicher das beste deutschsprachige Buch über Konsumentenpsychologie. Es steht nicht nur „Psychologie“ drauf, es wird fundiert auf die psychologischen Grundlagen eingegangen und darauf aufgebaut. Insbesondere neuere Forschung wurde rezipiert.
Prof. Dr. Michaela Wänke, Universität Mannheim
Das Buch gefällt durch eine enge und einfallsreiche Verknüpfung allgemeiner psychologischer Theorien und Befunde mit Konsumentenverhalten und Werbung. Der textual content ist intestine verständlich, manchmal sogar witzig. Der Stil unterscheidet sich damit wohltuend von den üblichen Schachtelsätzen deutscher sozialwissenschaftlicher Lehrbücher. Trotz der Flüssigkeit der Sprache bleibt das Buch stets wissenschaftsbasiert.
Prof. Dr. Ullrich Günther, Universität Lüneburg
By Helen F. Sullivan,Robert H. Burger
In the early Nineties the cave in of the Iron Curtain and the dissolution of the Soviet Union opened japanese Europe, Russia, and the newly self reliant states of the previous U.S.S.R. to the West. to satisfy the call for of emerging curiosity, many new English-language guides approximately this a part of the area have seemed over the past decade. This unmarried quantity takes a decide upon component of contemporary guides and gives beneficial descriptions and bibliographic info for historians, students, researchers, and scholars. Titles care for Russia, the self sustaining states from the previous Soviet Union, Albania, Bulgaria, the Czech Republic, the Slovak Republic, Hungary, Poland, Romania, and the states of the previous Yugoslavia. well timed and demanding subject matters span politics, society, and tradition, from the Holocaust to the transition from socialist to marketplace economies and the civil warfare within the former Yugoslavia.
By Richard B. Sher
The overdue eighteenth century witnessed an explosion of highbrow task in Scotland via such luminaries as David Hume, Adam Smith, Hugh Blair, William Robertson, Adam Ferguson, James Boswell, and Robert Burns. And the books written by means of those seminal thinkers made an important mark in the course of their time in virtually each box of well mannered literature and better studying all through Britain, Europe, and the Americas.
In this magisterial historical past, Richard B. Sher breaks new floor for our figuring out of the Enlightenment and the forgotten function of publishing in the course of that interval. The Enlightenment and the Book seeks to therapy the typical misperception that such classics as The Wealth of Nations and The lifetime of Samuel Johnson have been written by means of authors who eyed their publishers as minor functionaries of their career. on the contrary, Sher exhibits how the method of bookmaking in the course of the overdue eighteenth-century concerned a deeply advanced partnership among authors and their publishers, one within which writers observed the ebook not just as pivotal within the dissemination in their rules, but in addition as an important to their goals of popularity and financial achieve. equally, Sher demonstrates that publishers have been focused on the venture of bookmaking for you to boost human wisdom in addition to to acquire profits.
The Enlightenment and the Book explores this pressure among creativity and trade that also exists in scholarly publishing this day. Lavishly illustrated and assuredly conceived, it will likely be needs to studying for somebody drawn to the historical past of the publication or the creation and diffusion of Enlightenment thought.
By Anthony McDonald
McDonald organizes details on track compatible for live performance performances by way of symphony orchestras, tuition tune departments, church choirs, or solo performers, together with works that remember not just Martin Luther King Day, yet Black historical past Month besides. His choices include musical paintings written to honor King, in addition to different americans engaged within the fight for equality and freedom reminiscent of Abraham Lincoln, Malcolm X, Harriet Tubman, Frederick Douglass, and John F. Kennedy. McDonald additionally comprises works that extra greatly tackle African American background and tradition, akin to William provide Still’sAfro-American Symphony. This 3rd variation includes a substantial variety of revisions, updates, and new paintings and comprises completely new sections dedicated to jazz and blues songs, pattern courses of Martin Luther King, Jr. Day concert events, and a discography, in addition to appendixes of works indexed by means of orchestration, topic, and an inventory of publishers and sources. A Catalog of song Written in Honor of Martin Luther King Jr. is the fitting software for symphony orchestras, choruses, track departments, and different acting teams and enterprises looking to current live shows that commemorate Martin Luther King Jr., his legacy, and African American historical past extra broadly.
By Ron Sobel,Dick Weissman
Music Publishing covers the fundamentals of the way a composition is copyrighted, released, and promoted. Publishing within the song company is going a ways past the actual sheet--it comprises concert and mechanical (recording) rights, and source of revenue streams from licensing bargains of varied types. A unmarried track can generate over thirty assorted royalty streams, and a author needs to know the way those royalties are calculated and who controls the movement of the money.
Taking a pragmatic strategy, the authors -- one a winning track writer and lawyer, the opposite a songwriter and song company professor -- clarify in basic terms the fundamental proposal of copyright legislations because it relates to compositions. all through, they provide sensible examples from "real international" events that light up either capability pitfalls and attainable upsides for the operating composers.
By Sanford R. Silverburg,Bernard Reich
This bibliography, first released in 1990, is as a result of a quarter-century specialist and private courting among teachers attracted to center East reports. the excellent bibliography contains western, essentially English, language resources released via 1988 and early 1989 referring to overseas coverage towards the center East and North Africa throughout the 20th century. incorporated are fabrics that deal at once with the subject, fabric that has seemed in released shape, ie books, monographs, essays and articles. additionally incorporated are a few non-published goods, most significantly American and British doctoral dissertations and master’s theses.
By Henk de Berg,Duncan Large
The philosophers: Immanuel Kant, G. W.F. Hegel, Ludwig Feuerbach, Karl Marx, Arthur Schopenhauer, Friedrich Nietzsche, Sigmund Freud, Martin Heidegger, Walter Benjamin, Georg Lukács, Max Horkheimer and Theodor Adorno, Jürgen Habermas.
Henk de Berg is Professor of German on the college of Sheffield. Duncan huge is Professor of ecu Literature and Translation on the collage of East Anglia.
By Tara Mokhtari
The Bloomsbury creation to artistic Writing covers such genres as:
· Autobiographical writing
· brief fiction
· Writing for performance
· Writing for electronic media
With useful suggestions on writing scholarly reviews of your individual paintings and a thesaurus of phrases for ease of reference, this ebook is a vital guide for any introductory inventive writing direction and a realistic better half for extra complex writers.